Monetary crime prevention know-how supplier ThirdEye has introduced a rebrand, simplifying its identify from Jade ThirdEye and updating its visible id to raised mirror its positioning as a associate to compliance and monetary crime professionals.
The rebrand follows in depth buyer analysis throughout ThirdEye‘s three key markets, Australia, New Zealand, and the UK, which revealed alignment between what compliance professionals want from know-how companions and what ThirdEye has constructed its enterprise round: real partnership, native experience, and versatile options.
“Monetary crime prevention is significant, advanced work that usually lands on small groups carrying vital duty,” mentioned Piet van den Boer, Head of Advertising and marketing at ThirdEye. “What grew to become clear by way of our analysis is that compliance professionals want companions who perceive that actuality, not distributors promoting inflexible merchandise. That’s what we’ve at all times believed, and this rebrand clarifies our dedication to it.”
The corporate gives transaction monitoring, buyer screening, case administration, and regulatory reporting options to mid-sized monetary establishments. ThirdEye’s method emphasises customisation to every shopper’s particular threat panorama, native assist groups, and ongoing partnership all through the shopper lifecycle.
The rebrand features a new visible id, up to date messaging framework, and simplified naming throughout all markets. The modifications are designed to strengthen ThirdEye’s market presence whereas sustaining continuity for current clients and companions.
ThirdEye serves monetary establishments throughout Australia, New Zealand and the UK and operates as a part of Jade Software program, a Licensed B Company.
For extra details about the rebrand and what’s driving the change, go to: www.jadethirdeye.com/weblog/your-partner-in-fighting-financial-crime/