Aonic, a Stockholm-based group of multiplatform tech and gaming corporations, has accomplished the acquisition of US-based analysis expertise agency Prime Insights for a complete transaction worth in extra of €214 million.
This represents Aonic’s largest acquisition to this point. Prime Insights joins Aonic’s current corporations to type a unified, international rewards and information platform spanning 50 million+ customers, 12 owned and operated shopper manufacturers, and roughly €256 million+ in yearly revenues.
“Prime Insights has rewritten the foundations in programmatic information assortment for shopper insights as a real disruptor within the extremely aggressive world of analysis expertise,” says Aonic CEO and Co-founder Paul Schempp. “It’s uncommon to come back throughout such a superb tech entrepreneur as Benjamin, and as highly effective crew as Prime Insights, so we couldn’t be happier to associate up. This transaction marks a significant step in our imaginative and prescient of changing into a dominant international participant. Bringing collectively scale, information and expertise would be the key to sharpening our aggressive edge. We welcome Benjamin and his crew with highest regards – they deserve each accolade.”
Based in 2021, Aonic is a world expertise and video gaming group spanning greater than 600 workers throughout 12 corporations. The group operates proprietary person acquisition platforms serving most of the world’s largest cellular sport builders, in addition to creating and publishing a variety of its personal multiplatform video video games.
Prime Insights was based in 2022 by serial expertise entrepreneur Benjamin Ritzka, who leads 120 folks working throughout 17 nations globally. Its progressive expertise, matching thousands and thousands of respondents and surveys in real-time, allowed it to reportedly turn out to be one of many largest analysis expertise corporations worldwide, with over 100 million accomplished surveys yearly.
“The expansion path we achieved with Prime Insights over latest years is unprecedented in our trade,” says Benjamin Ritzka, CEO and Founding father of Prime Insights. “A transaction of this scale is an incredible validation of all the pieces we’ve constructed. An enormous due to my incredible crew at Prime Insights.
“I couldn’t have considered a greater match than with Aonic and I’m a giant believer in our shared imaginative and prescient. We share the identical tradition, mindset and ambition. The 2 corporations are extraordinarily complementary, which is able to permit us to double down on including unparalleled worth to our shoppers and customers. Our crew is worked up to hitch Aonic in constructing the worldwide market chief of rewards platforms.”
By means of its flagship platform Exmox and up to date addition of Mega Fortuna, Aonic claims to already possess one of many largest gaming-focused discovery, testing and loyalty platforms, driving vital scale in person acquisition and insights for most of the world’s main cellular sport builders.
In the meantime, Prime Insights has emerged lately as one of many fastest-growing corporations within the €121 billion international analysis expertise trade, a pacesetter in programmatic sampling by its expansive international proprietary panels. It operates a number of cellular and internet platforms, by which thousands and thousands of customers earn actual cash by finishing on-line surveys.
Exmox CEO Caglar Eger provides: “There are big synergies between our work at Exmox in rewarded person acquisition for gaming shoppers and the rewarded survey platforms supplied by Prime Insights. Prime Insights’ edge in information assortment and evaluation will permit us to turbo-charge engagement for gaming shoppers, whereas our scale and deal with person engagement will considerably enhance information high quality and attain for the buyer insights trade. We’re extraordinarily excited to start the work collectively!”
In line with figures offered to EU-Startups, each Aonic and Prime Insights have delivered greater than 80% natural development every year over the previous two years. Prime Insights, Exmox and Mega Fortuna pleasure themselves on a rising variety of high-profile and recurring B2B shoppers, primarily attributed to information high quality, person expertise and a technology-first method.
Ritzka will proceed to guide Prime Insights as CEO and has contributed a big quantity of the transaction proceeds into shares of Aonic, changing into one of many group’s largest shareholders.