The toughest lesson I discovered constructing a $200K aspect enterprise.
I used to provide “good friend reductions” to everybody I knew.
Massive mistake.
It almost killed my enterprise. And it undoubtedly killed some friendships.
Right here’s what I discovered about friendship, enterprise, and why the individuals who actually care about you’ll by no means ask you to work for much less.
The good friend low cost entice
After I began my advertising and marketing consulting enterprise, I believed being beneficiant would construct loyalty.
School buddies obtained 20% off.
Highschool buddies obtained 30% off.
Household obtained the “price value” — no matter that meant.
I felt good about myself. I used to be serving to folks I cared about whereas constructing my enterprise.
Then I checked out my checking account.
I used to be busy. Actually busy.
And fully broke.
The wake-up name
About 5 years in the past accountant requested me a easy query:
“How a lot did you make per hour final month?”
I did the maths.