Zepto, a number one innovator in account-to-account (A2A) funds in Australia, has right now launched its inaugural PayTo Index, mapping Australia’s PayTo adoption because the nation’s cost ecosystem undergoes a seismic shift.
PayTo permits Australian companies to gather funds immediately and securely from prospects’ financial institution accounts, working as a real-time different to conventional direct debits. With the legacy Bulk Digital Clearing System (BECS) focused to be retired in 2030, PayTo runs on the New Funds Platform (NPP), Australia’s open-access, real-time funds infrastructure, launched in 2018.
With simply over 4 years to go till 2030, Zepto’s PayTo Index demonstrates how NPP and PayTo use are gaining momentum, appearing as a benchmark alongside discussing market challenges and the way they are often overcome.
Key insights from the Index embrace:
- 800,000+ PayTo funds have been settled on the Zepto platform between October 2023 and April 2025, value $511+ million in whole worth.
- PayTo cost conversion charge reached 99.03%
- The median settlement time was below 5 seconds.
- Account-on-File (AoF) funds is essentially the most adopted PayTo use case, representing 70% of funds on the Zepto platform—surpassing recurring and one-off agreements.
- Client PayTo use is rising quarter-on-quarter, with an 80% improve from FY25 Q2 to FY25 Q3.
- Median shopper spend by way of PayTo reached $352.64 throughout this era.
- Lifetime Transactions Per Energetic Account (TPAA) averaged 6.01.
As of July 2025, Zepto has since settled over 1 million PayTo funds (October 2023 to July 2025), totalling $612+ million.
Market leaders
The Index showcases main Australian utility supplier, Purple Vitality, as a PayTo adoption chief, demonstrating the way it has pushed operational efficiencies, lowered transaction prices and improved the shopper cost expertise by providing PayTo by way of Zepto.
Anthony Younger, Retail Monetary Controller at Purple Vitality, mentioned, “Purple Vitality’s partnership with Zepto is about bettering our prospects’ expertise and offering them with sooner and safer cost choices. The power to work together with our prospects in actual time was a giant driver for us in adopting PayTo early. On the similar time, PayTo is one other step ahead in our broader digital evolution, increasing the methods by which our prospects can work together with us.”
Retailers and funding platforms are a few of the different PayTo market leaders in accordance with the Index, which particularly references a excessive quantity of ‘Account-on-File’ use instances, showcasing repeat purchases and buyer loyalty.
Challenges to beat
Regardless of rising momentum, the Index highlights that 90% of Australian retail A2A funds nonetheless use the soon-to-be-decomissioned BECS infrastructure. Adoption limitations embrace:
- Inconsistent PayTo authorisation processes throughout banks, inflicting notable variability in buyer conversion charges
- Conversion charge by banks in FY25 Q3 ranged between 35.88% and 73.13%, contributing to an total PayTo settlement conversion charge of 54.52% on common.
- Sector reliance on legacy billing and monetary system software program
- Low shopper schooling and consciousness about the advantages and enhanced PayTo person expertise
A name for trade management and collaboration
To beat these challenges Zepto is looking for pressing, coordinated motion from authorities, banks, and trade our bodies to grasp the complete advantages of PayTo and the NPP.
Chris Jewell (pictured), President and Co-Founding father of Zepto, mentioned, “Actual-time funds by way of PayTo and the NPP aren’t simply expertise upgrades, they’re the inspiration for a sooner, safer, and extra customer-centric financial system. The time for true trade collaboration is now so we are able to allow swift PayTo adoption throughout the market that places customers first. We’re proud to be on the forefront of enabling this innovation by way of our expertise, serving to enterprises ship seamless, real-time funds and exceed rising buyer expectations.”