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Home»Startup»If nostalgia is Australia’s innovation story, no marvel we’re caught
If nostalgia is Australia’s innovation story, no marvel we’re caught
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If nostalgia is Australia’s innovation story, no marvel we’re caught

September 11, 2025No Comments4 Mins Read
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Australians love reminding ourselves we invented Wi-Fi, the black field and the Hills Hoist. However these tales are outdated.

The challenges we face at the moment are new. Nostalgia received’t construct the techniques we have to flip our subsequent breakthrough into one thing the world buys.

No marvel we rank 68 out of 69 nations for entrepreneurship within the 2025 Worldwide Institute for Administration Improvement (IMD) world aggressive scores. Our downside isn’t expertise or concepts. It’s the system that helps them.

Too typically, concepts head offshore to be commercialised as a result of we haven’t constructed the correct techniques, incentives or cultural settings to help them right here.

Mecca founder Jo Horgan

The EY Entrepreneur of the 12 months program has celebrated daring Australian companies from numerous industries for greater than twenty years – from Chemist Warehouse which began with a single retailer 25 years in the past and now operates over 500 retailers nationally, to skincare chief Mecca, which started in founder Jo Horgan’s Melbourne lounge.

These companies present us that nice concepts can come from wherever. However turning them into worldwide success tales with international affect takes greater than smarts and grit.

It additionally takes capital, functionality and the boldness that Australia is the very best place to develop.

Tall poppies, quick imaginative and prescient

Ambition nonetheless makes Australians a little bit uneasy. Whereas different nations rejoice risk-takers, we have a tendency to chop them down. That mindset dulls our urge for food to attempt, to fail—and finally, to construct one thing higher.

We regularly undervalue those that forge their very own path or see entrepreneurship as a power for progress.

Take David Bussau, an EY Entrepreneur of the 12 months alumnus, who has helped over 7.5 million households entry microfinance in creating nations by way of his work with Alternative Worldwide Australia.

Entrepreneurs don’t simply construct companies—they construct what’s lacking. From local weather options to group finance, they fill the gaps that governments and huge companies typically can’t. That makes entrepreneurship not simply priceless, however important to our nationwide infrastructure.

Pegged again by coverage

Australia ranks eleventh globally for worldwide funding, in accordance with IMD – so capital isn’t the problem. Current offers in information centres, property portfolios, and infrastructure present that traders proceed to see worth right here. What’s missing is the correct regulatory surroundings to assist native concepts develop and scale.

That begins with tax reform and chopping pink tape.

In its submission to the current Financial Reform Roundtable, EY Australia outlined three near-term reforms that might make a significant distinction:

  • Repair the R&D tax system. Make all offsets refundable, take away outdated caps and modernise eligibility to mirror how innovation actually works – significantly in productivity-boosting applied sciences.
  • Help small enterprise cashflow. Present quarterly or semi-annual refundable credit for corporations beneath $20 million in turnover to allow them to reinvest in progress.
  • Encourage onshore commercialisation. Introduce an mental property (IP) tax incentive, used successfully throughout Europe, to stop Australian-developed IP from flowing offshore.

ResMed, based by Dr Peter Farrell, is considered one of Australia’s most profitable medical expertise firms. ResMed’s transfer to the US reveals that even our brightest concepts will depart if we don’t construct the techniques to maintain them right here.

The reforms above are some sensible methods to cease Australian innovation from leaving our shores and begin incomes our place as a very intelligent nation.

However we want one other huge change …

Rewiring the nationwide mindset

Right here’s the actual kicker: the IMD index is predicated on notion, not efficiency. It displays how enterprise leaders view a rustic’s potential.

Alongside our poor rating in entrepreneurship, Australia positioned 62nd for company effectivity, sixtieth for workforce productiveness, and 54th for digital expertise adoption.

This paints an image of a enterprise tradition that undervalues initiative and innovation, resists danger, and settles for the established order. This isn’t a start-up downside – it’s a techniques downside.

The Australian Authorities’s response to the Financial Reform Roundtable should problem how we take into consideration and help entrepreneurship. As a result of Australia doesn’t want extra inventions- we have already got the concepts.

What we want is a system that doesn’t depart them hanging.

  • Selina Brief is managing accomplice, shoppers & industries, at EY Oceania.





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