Wirex x COCA case research

How COCA leveraged Wirex’s BaaS infrastructure to launch a non-custodial banking product with IBAN accounts, world card issuing, and crypto-native yields.

COCA is a next-generation challenger financial institution that mixes the simplicity of contemporary digital banking with crypto-native infrastructure. Once they wanted to scale from fundamental card providers to a full non-custodial banking platform, they turned to Wirex BaaS.

The end result: a seamless integration that enabled COCA to launch IBAN accounts, world card issuing, and crypto-native yields. All whereas sustaining full consumer management over funds. Inside seven months, COCA grew from 300 month-to-month energetic customers to tens of hundreds, with a transparent growth path into US and Canadian markets.

COCA is a next-generation challenger financial institution that pays you again. It combines the simplicity of contemporary digital banking with the ability of crypto-native infrastructure, enabling customers to earn market-leading curiosity on their steadiness and obtain cashback on on a regular basis spending and well-liked subscriptions—all inside a single, clear, and intuitive app.

• Cellular-first banking expertise with Visa card usable on-line and in-store worldwide

• IBAN accounts with worldwide transfers and card-to-card funds

• Market-leading rewards, cashback, and APY on balances

• Full consumer management over funds by way of non-custodial structure

COCA’s hybrid mannequin delivers the usability of fintech banking with the management, effectivity, and rewards of blockchain expertise—all with out customers needing to know the crypto layer beneath.

Goal Customers: Digitally native shoppers, crypto customers, distant staff, and world professionals searching for higher rewards, transparency, and management over their cash.

As COCA scaled, the corporate wanted a non-custodial monetary infrastructure that would help full banking performance (playing cards, fiat funds, IBAN) whereas remaining compliant with evolving regulatory necessities. This was important for enabling long-term progress with out the structural limitations usually related to custodial banking fashions.

• Card providers solely—no checking account performance

• Custodial storage limiting consumer management and market attain

• No SLA, inflicting operational uncertainty

• Compliance delays and withdrawal bottlenecks

• Consumer issues round asset management and counterparty danger

• Elevated regulatory and operational complexity

• International card issuing and cost rails

• Sturdy crypto-fiat interoperability

• Full checking account performance with IBAN

• APY on steadiness for customers

• Non-custodial platform structure

• Ease of integration

• Sturdy SLA with 24/7 help

Wirex stood out as a result of its deep experience in each crypto and conventional monetary providers, with a confirmed observe file in card issuing and funds. The platform’s potential to natively help each crypto and fiat was essential, it allowed COCA to keep up its non-custodial mannequin whereas providing seamless real-world monetary providers.

Compliance was a decisive issue. Wirex offered ready-to-use regulatory protection, considerably lowering authorized and operational complexity. As a non-custodial answer, COCA minimises consumer knowledge processed and saved to the utmost diploma attainable.

COCA’s preliminary objectives when partnering with Wirex have been clear: speed up time-to-market, simplify regulatory operations, and allow world card and cost performance at scale with out the necessity to construct all the things themselves.

COCA scaled from 300 MAU (Might 2025) to tens of hundreds MAU (December 2025) whereas operating card exercise on Wirex infrastructure, representing 657% progress in simply seven months.

Product Focus: Wirex successfully pulled COCA’s roadmap ahead by letting them construct “product” as an alternative of “plumbing.” As a substitute of spending quarters on issuing, accounts, cost rails, and operational tooling, they shipped a materially larger launch (non-custodial banking + IBAN + rewards/yield) and centered their group on UX, retention, and progress.

Scale-Prepared Structure: Wirex BaaS standardises the core primitives (accounts, playing cards, wallets, compliance controls) so COCA can develop from hundreds to tens of millions of customers with out re-architecting. The most important scaling unlock is transferring to a mannequin the place customers management funds programmatically (non-custodial), whereas coverage, limits, and monitoring stay enforceable, so progress doesn’t translate into linear operational headcount.

Clear Working Mannequin: Quicker escalation, tighter suggestions loops, and fewer downtime when issues get advanced. Automation by design replaces guide, operator-driven withdrawals with user-controlled pockets flows.

Right now, Wirex already powers the core “on a regular basis spend” layer (world card utilization). With Wirex BaaS, COCA’s subsequent launch upgrades the expertise into true self-banking:

• Non-custodial management of funds (trust-minimised by design)

• IBAN accounts and actual banking performance contained in the app

• Rewarding balances by way of crypto-native yield integrations, with out the complexity

• International card spending at 40M+ retailers worldwide

Internet impact: Much less friction, extra transparency, and a product that seems like a premium challenger financial institution—however with materially higher economics for customers.

Non-custodial banking IBAN accounts Significant APY International transfers

The partnership between COCA and Wirex is evolving towards deeper integration, new monetary merchandise, and broader geographic protection.

With Wirex’s issuing and account infrastructure, COCA has a reputable pathway to increase past their preliminary European focus and put together for future rollouts, together with US & Canada markets—as protection and regulatory readiness align. Further regional rollouts and new embedded monetary providers are additionally deliberate, together with premium banking tiers.

Launch non-custodial banking with world card issuing, IBAN accounts, and crypto-native infrastructure.

Wirex is a world funds platform serving each shoppers and companies, providing card-based cost merchandise alongside card issuance and banking infrastructure for companions. For finish customers, Wirex offers cost playing cards and banking options designed for on a regular basis spending. For companies, Wirex presents Banking-as-a-Service APIs, card issuance, and cost rails that allow digital platforms to launch compliant, globally accepted card applications. Trusted by over 7 million customers since 2014, Wirex has processed $20 billion+ in transactions throughout 130 nations. As a principal Visa and Mastercard member, it makes crypto spendable anyplace, immediately and effortlessly.