Spoiler: Most made my copy prettier — just one made it worthwhile.
I don’t care how shiny a device seems on LinkedIn.
If it doesn’t transfer product, it’s ineffective to me.
That’s the filter I’ve needed to undertake operating advertising and marketing for a top-selling males’s grooming model in Asia.
Each week, some founder, advisor, or LinkedIn guru is screaming about “the AI device that can change all the things.”
However most of them have by no means needed to sit in my seat — the place a marketing campaign both sells or it doesn’t.
There’s no room for concept when your income goal is staring you within the face.
So I did what most entrepreneurs don’t trouble to do: I ran the instruments by way of an actual take a look at.
5 of the most-hyped AI apps.
Thirty days.
Identical model. Identical merchandise. Identical market.
No handwaving about “effectivity” or “creativity.”
The one metric that mattered: did it herald cash?
Right here’s what occurred after I put them to work: